Chip Chip! was one of those quick ideas that I fell in love with. Personally some ideas just start with a new font I find (like this one). Before what I knew what the company would be, I knew the style. I wanted a fun pop culture/contemporary look and then I thought of an egg (I was cooking breakfast btw hence the egg). I love cooking an egg in oil to get a nice crisp edge with that runny yolk center. So why not an egg chip! It would be cool if they had something else that can do with yolks since I plan for these to be mostly egg whites but maybe scrambled. Maybe a creamy dip made from egg yolks? YUMMM! Who knows?!